WAVVE MENTALITY
Inspired by Kobe Bryant’s Mamba Mentality and life by the ocean, WAVVE MENTALITY represents a belief in relentless improvement and perpetual forward movement. Waves don’t hesitate. They build, break, and keep moving. Kobe’s commitment to the craft, attention to detail and the love for the game. That balance—intensity and calm, obsession and flow—defines how I work.
After 15 years in sports marketing agencies, I’m launching as a freelancer—bringing senior experience, decisive execution, and a creative mindset shaped by years in elite sport.
Get in touch if you want to connect or talk sport.
What I do.
Brand Strategy
Every great team needs a winning playbook — and so does your brand. I’ll help you define your voice, sharpen your message, and target the right fans and sponsors. Think of it as building the strategy that keeps you in the game — and ahead of the competition.
Brand Experience
In today’s world, most of the game is played online. I help you create digital content and campaigns that cut through the noise and grab attention where your fans already are. From social media to email to video, it’s about building momentum and keeping the conversation alive.
Digital Campaigns
Fans crave more than highlights — they want to feel the action. I create experiences that spark emotion and loyalty, from eye-catching campaigns to unforgettable events. It’s about turning your brand into something people don’t just see, but cheer for.
"If you really want to be great at something, you have to truly care about it. You have to obsess over it." - Mamba Mentality, Kobe Bryant.
〰️
"If you really want to be great at something, you have to truly care about it. You have to obsess over it." - Mamba Mentality, Kobe Bryant. 〰️
About me.
Howzit,
I’m Stephen — a German–South African marketer, strategist, and entrepreneur.
Sports fanatic. Dad of two. Family first.
Coffee snob, cineast, and relentless optimizer of health and performance.
Some of my work.
Client
BE-KIND / MARS
Year
2025
Work
MARS introduced a new brand to the German market. We developed the brand strategy for the local market and executed a 360 degree marketing campaign. Experiential, retail and social all under one strategic roof with key touchpoints in collabs with major run clubs, brand ambassador (Red Bull’s Imke Salander), sports brand (PUMA) and a sponsorship with Munich Marathon.
My Role
Lead Strategist & Creative
Client
NBA x Footlocker
Year
2023
Work
As part of their partnership commitments with the NBA, Footlocker launched streetball courts in European key cities. We were tasked to execute Berlin. Location scouting, collab with local artists and design studios, event management and social media content production.
My Role
Project Manager & Creative
Client
BayWa x FCBB
Year
2022 - 2025
Work
German industrial powerhouse BayWa was the main & title sponsor of FC Bayern Basketball for several years. As the lead agency for this sponsorship, we were responsible for the multi-year strategy as well as yearly activation plans. Think everything from PR, stadium branding and high-end productions to OOH campaigns, employer branding and CSR events.
My Role
Team Lead & Strategy
Client
KICKZ x Adidas
Year
2019
Work
Germany’s biggest streetwear retailer and Adidas joined forces to bring to Berlin the biggest amateur streetball tournament ever. “ShutUpAndPlay” boasted 10K visitors, NBA superstar Donovan Mitchell, a state-of-the art venue and impactful fan engagement.
My Role
Team Lead, Concept/Creative, Sales, Event Lead, Athlete Manager
Client
Nike
Year
2019
Work
Nike released a basketball shoe that ties itself, think “Back to the Future Pt.2”. KICKZ was tasked to produce a campaign around it. We produced content, hosted a basketball clinic and tournament, partnered with professional basketball players and pushed via media.
My Role
Team Lead & Strategy, Event Lead